Cost & earnings at Abilene Christian University-Undergraduate Online What students borrow here, and what they go on to earn
Marketing graduates earn a median $42,154 Across 866 US programmes, two years after finishing
See the degree grade →The B.B.A. in Marketing is an undergraduate business degree that develops analytical, technical and creative marketing skills while grounding students in core business fundamentals like accounting, economics and management. It suits students who want hands-on marketing experience—consumer research, strategy and digital techniques—paired with practical projects and internship opportunities.
The curriculum covers consumer behavior, market research, marketing strategy and strategic management, alongside business core subjects. ACU lists example coursework including:
Students choose among related tracks and degree variants, such as Analytics (BS), Digital Marketing (BS) or the general Marketing track, and are exposed to accounting systems and information systems topics through related BBA offerings.
The published page does not list specific admissions criteria. Prospective students are encouraged to contact the department or complete the university form to receive detailed application guidance and next steps.
Graduates are prepared for a variety of marketing and business roles. The programme highlights possible careers including:
The course page does not specify scholarships for this major. Applicants should consult ACU’s central financial aid and scholarships office and the College of Business and Technology for available institutional aid, merit awards and work-study or internship funding that can reduce overall program cost.
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