JIS College of Engineering

What you'll study

Coursework moves from business basics to specialised digital skills across six semesters. Typical topics covered include:

• Business basics and marketing principles
• Digital tools for marketing
• Search Engine Optimization (SEO)
• Content marketing and social media management
• Google Ads and paid campaign strategies
• Email marketing and website planning
• Web analytics, reporting and online reputation management
• Live projects and internships

Most programmes also include industry certifications (for example, Google Ads, Meta Blueprint, HubSpot) alongside classroom learning.

Entry requirements

Designed for students finishing Class 12 who want a business degree with a digital focus. No requirement for advanced coding or technical background is stated; the programme is pitched to those with creativity, an interest in data, or a desire to work with brands and social media.

Career prospects

Graduates can pursue a range of entry-level digital roles such as:

• Digital Marketing Executive
• SEO Analyst
• Content Marketer
• Social Media Strategist
• PPC Specialist
• Influencer Marketing Manager
• E‑commerce Executive

Further study options noted include an MBA in Digital Marketing or postgraduate certifications in data analytics to deepen skills.

Scholarships & funding angle (general)

The source does not list specific scholarships. Prospective students should explore college-level financial aid, internship-based stipends, certificate-sponsored discounts, and typical funding routes for undergraduates such as scholarships, loans or part-time work to support study.