Indiana Wesleyan University, Marion

What you'll study

Coursework trains students to apply AI across marketing functions and to interpret customer data for better targeting and personalization. Topics called out in the program include:

• AI-driven marketing strategy, campaign design and optimization
• Content creation using generative AI and branding
• Customer journey mapping, CRM analytics and marketing automation
• Social media analytics, SEO analytics and attribution modeling
• Predictive analytics, marketing analytics and data science methods for marketing
• Program-specific courses listed include AIM-200, AIM-202, AIM-300, AIM-305, AIM-310, AIM-315, AIM-320, AIM-325, AIM-330, AIM-335, AIM-405, AIM-406, AIM-407, AIM-408, AIM-409, AIM-410, and AIM-450.
• Students also choose a Human Intelligence Track of three courses from one of these options: Track A (ENT-302, ENT-303), Track B (LDR-260, LDR-320), or Track C (COM-325, MGT-451).

Entry requirements

Applicants must provide proof of high school graduation or a GED and submit original transcripts from any prior college or university attended that is accredited by an agency recognized by both the U.S. Department of Education and CHEA.

Career prospects

Graduates are prepared for roles that combine marketing and analytics such as marketing analyst, digital marketing specialist, marketing analytics manager, customer insights analyst and campaign strategist across a range of industries. The program emphasizes building a professional portfolio demonstrating AI-enabled marketing work.

Scholarships & funding angle

Financial aid options are available including grants, loans, scholarships, veterans' benefits and employer reimbursement. The program lists tuition at $455 per credit hour and notes additional applicable fees; students may request cost sheets and use IWU's net price tools or speak with an enrollment counselor for detailed estimates.