Anderson University

What you'll study

Coursework centers on sales and the marketing disciplines that enable strategic customer relationships. Specific topics called out in the program description include:

• Sales (relationship-driven selling and B2B sales)
• Advertising
• Market research
• Consumer behavior
• Negotiation skills
• Digital and social media marketing
• Product development
• Marketing strategy and establishment of strategic initiatives

Entry requirements

No prior degree is required to enroll. Transcript submission depends on transferred credits: applicants with more than 24 transfer credit hours must submit official 2- and 4-year school transcripts; applicants with fewer than 24 transfer credit hours must submit official 2- and 4-year school transcripts plus an official high school or GED transcript. The application deadline is two weeks before a term start date. Terms start in Fall (August & October), Spring (January & March) and Summer (May & June).

Career prospects

The curriculum prepares students for careers in sales, marketing, market research, digital marketing, product roles, and related functions in business-to-business settings. The program page notes salary estimates are sourced from Lightcast and cautions that job placement and internship opportunities are not guaranteed; outcomes depend on location, industry, and individual qualifications.

Scholarships & funding angle

General information on tuition, fees, scholarships and financial aid is referenced on the program site; prospective students should consult Anderson University’s tuition and scholarships pages and contact admissions for current funding options and eligibility details.