Utica College

What you'll study

Academic requirements include the business core curriculum plus a series of marketing and digital media courses. Core course examples listed by the program are:

• MKT 211 - Principles of Marketing
• MKT 225 - Digital Marketing
• MKT 326 - Brand Identity
• MKT/PRL 336 - Content Creation
• MKT 373 - Web Search and Analytics
• MKT 380 - Digital Advertising
• PRL 408 - Social Media and Influencers
• MGT 470 - Management Internship

Students develop skills in digital marketing, brand identity, content creation, search and analytics, digital advertising and social media strategy.

Entry requirements

The program description does not list specific admissions criteria on the provided page; applicants should consult Utica University's Office of Admissions for detailed entry requirements and application steps.

Career prospects

Graduates are prepared for roles such as marketing specialist, social media manager, advertising, graphic designer, content strategist and web developer. The page notes projected job growth for marketing managers (8% by 2033) and cites 2023 median wages for related roles: $131,870 for advertising and promotions managers and $157,620 for marketing managers. The program emphasises practical, employer-relevant skills to enter digital marketing and communications positions.

Scholarships & funding angle (general)

The program page does not specify scholarships; prospective students should explore Utica University's institutional scholarships, departmental awards and financial aid options through the Office of Admissions and the university’s financial aid office.