Indiana Wesleyan University, Marion

Programme overview

The programme is an online Bachelor of Science in Marketing with a specialization in Marketing Analytics. It emphasizes analytical approaches to digital marketing, customer experience, and data-driven decision making. Instruction is delivered by faculty with digital marketing experience within a Christian worldview, and the program offers online student services, advising, tutoring and technical support. IWU also locks the tuition rate for students who remain continuously enrolled.

What you'll study

The curriculum focuses on practical analytical skills applied to marketing and business functions. Key topic areas named in the programme description include data visualization, marketing data analysis and data mining, web analytics (including Google Analytics and GA4), Python for marketing analytics, and customer segmentation and clustering strategies. Listed course codes associated with the program include MKG-421, ECO-310, MGT-445, FIN-310, MKG-361, MKG-350, STA-351, ADM-435, MKG-450, MKG-398, MKG-460 and MKG-470.

Entry requirements

Applicants must provide proof of high school graduation or a GED and submit original transcripts from all prior collegiate study at institutions accredited by agencies recognized by the U.S. Department of Education and CHEA. Prior completion of at least 60 transferable credit hours is required before beginning the bachelor core.

Career prospects

The programme prepares graduates for analytics-focused roles across public, private and non-profit sectors. The web page lists potential positions such as marketing manager, market analyst, sales representative or manager, and retail manager.

Scholarships & funding angle (general)

Financial aid options cited include grants, loans, scholarships, veterans' benefits and employer reimbursement. The page shows a tuition reference of 48 credit hours at $455 per credit hour and notes that applicable fees for resources and services may be assessed; students who remain continuously enrolled retain their tuition rate. Cost sheets and estimated cost of attendance are available through the university's financial aid resources.